Embracing the New Normal

On January 31, 2020, the first case of the novel Coronavirus was confirmed in the United Kingdom, followed by a nationwide lock-down announcement on March 23, 2020. People were asked to stay at the confined spaces of their homes unless for essential needs. Non-essential stores, places of worship, gyms, libraries, and playgrounds were closed. Several British companies were affected either directly or indirectly due to the COVID-19 outbreak.

This is a war where no trigger has been pulled, no single weapon has been fired but still, a battle that leaves us equally paralyzed whether we belong to a first world country or a third world country.


In the first months of the pandemic, it was a test of how good the leaders are, how well established the national health system is and how well the government planned contingencies. The UK government provided basic needs to support families during the lock-down period. However, in as much as we want to benefit from our taxes, we also have to utilize our resources to sustain our daily lives. As humans, we have this natural ability to cope up with every situation we are facing. We find ways to maximize what is in our hands.


With the experience, we got from working at our home's comfort, more and more people are convinced to shift working from home away from traffic jams and rush hours. This pandemic gives us the realization that there are a lot of things we can do remotely. From offices, we can finish projects on our cosy bed. From conference rooms, we can close deals on top of our kitchen counter.


Aside from working from home, many people also started venturing into businesses. However, it is not just a snap of a finger that can profit overnight. It requires a lot of effort to become a success. Moreover, due to the pandemic, most people experienced financial difficulties, so they were wiser when choosing products and services. People tend to buy products that are being used by known personalities. They ask friends and relatives first or look for product reviews online before buying, which leads us to one of the most effective advertising techniques, Social Media Marketing.


One of the great ways to boost your business is through advertising using Social Media Marketing. Social media has become a vital part of people's everyday lives, which are also probable customers. Over 70% of internet users are active on social media and spend at least one hour a day on average. With this fact, we must conclude that social networks have become a staple in which people trust. With our current situation where we are encouraged to stay inside our home, the number of people using the internet increases, so as the opportunity to catch more customers thru social media. Therefore, if you hope to grow your business, social media is not just a trend but is truly important now more than ever.


A year after Coronavirus, the cases are still increasing, and a new strain was found in the UK. But now that vaccines are being administered, everyone is hopeful yet conflicted. Some would like to go out again, and some prefer to continue working from home. It is still up to us if we wait for the world to be "back to normal" or embrace the "new normal" and fight for our way.




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